PLANET FIRST
Fuel your outdoor adventure with Ultimate Direction
Ultimate Direction works with athletes to create the best trail gear for all athletes of all levels.
Ultimate Direction offers trail gear with designs that improve performance and enjoyment for self -propelled adventurers of all levels. Constantly innovating, collaborating, and testing products with athletes around the globe. Creating sustainable products and processes can help shape a better future and outdoor experience for everyone.
At Ultimate Direction, we believe creating sustainable products and processes can help shape a better future and outdoor experience for everyone. That's why all our product is 100% BPA-free and all apparel is 100% PFC-free.
With 20% of our new apparel made using recycled materials, we pushed sustainable design even further. 45% of the new apparel fabric is also bluesign® certified and 35% is OEKO-TEX® certified.
For All Athletes
Our product designs improve performance and enjoyment for self-propelled adventurers of all levels.
We're constantly innovating, collaborating, and testing our products with athletes around the globe.
We respect the ethical and moral standards and beliefs of all peoples and cultures with whom we do business.